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Fares are
highly volatile and change constantly due to the airlines use
of inventory management and capacity control. The timing of a
search and/or reservation can turn up very different fares. This
holds true whether making a reservation through a travel agent
or the Internet. As a result, timing can play a critical role
in the fare determined using either source.
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A fare
that may seem better on the Internet is not always available when
ticket issuance is attempted.
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While Internet
fares may sometimes seem better than those quoted by a travel
agent, the Internet does not provide fare rules. The traveler
may not qualify for the fares they see.
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The Internet
provides no comparative fare information so the traveler really
doesn't know what is the best fare available for their travel
needs.
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Internet
fares are highly capacity-controlled. Therefore, on the outside
chance that the fare found is better than the one quoted by the
agent, it is unlikely that many seats are available at the price
shown.
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If a traveler
purchases an Internet fare the reservation cannot be changed to
take advantage of a lower price should the original fare go down.
Purchasing a ticket through Travel-On allows the traveler to take
advantage of a lower fare should the fare decrease, by having
the ticket reissued by Travel-On.
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Internet
fares can be confusing. No two Internet sites provide the same
fare for the same itinerary even when a search is conducted at
the same time. Therefore, the traveler often buys a "pig
in a poke".
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Internet
providers such as Travelocity, Expedia, and Preview use the same
automated reservation systems as travel agents. Travel agents
have access to the same fares as these Internet providers with
the added advantage of last seat availability.
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When changes
in airline schedules or flight cancellations occur, travelers
who have made their reservations through the Internet are not
routinely notified of these changes or cancellations.
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Internet
reservations offer no opportunity to improve the assigned seating
prior to airport check in. Travel-On's automated seat checker
reviews seat assignments up to flight time.
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Travelers
with questions, problems or concerns have nobody to call when
using the Internet.
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A good
indicator of the financial status of these commercial web providers
may be found in a recent article in the Washington Post. The article
discusses the merger of two of the largest of these providers,
Preview and Travelocity. Since none of the three largest providers
make money via the Internet, all of them are anxious to cut their
losses. They are trying to accomplish this through mergers and
the creation of "lifestyle" sites. Some insight on the
limited current popularity of such sites for corporate travel
needs may be read into these actions.
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Finally,
an important consideration to using the Internet should be the
cost of time spent by the traveler in the Internet reservation
process. Virtually all of our clients have told their employees
that it is not cost effective for them to use the Internet to
make their travel arrangements and the cost of doing so far outweighs
any benefits that may be accrued from a possible, minimal cost
savings.